With an ever-evolving tech landscape, stiff competition and an undeniably changing world, marketers seem to have more to contend with today than ever before. Looking at the landscape through a critical lens is essential for brands hoping to stay ahead of the competition and optimize their outcomes. In this episode, Paul sits down with someone who knows all about what it takes to stay on your toes as a marketer today: Lara Compton, the VP of Growth and Brand Marketing at Ruby. The company provides small businesses with the services, products and analytics they need to manage their customer interactions and deliver exceptional experiences. During the episode, Lara shares some great advice about targeting your ideal customer, making data-driven decisions, navigating the increasingly complex tech stack, and much more.