Traditional qualitative market research is impersonal and hard to scale. To make matters more challenging, when the COVID-19 pandemic hit, in person interviews and focus groups were no longer accessible. Enter: Video. In this episode of Transform It Forward, Paul sits down with Simon Glass, the CEO of Discuss.io, to chat about how video conferencing software is the future of qualitative research. They discuss how video creates a more open, comfortable setting for subjects to open up, how the research industry has adapted to the digital space over the past year, and the way that video is able to scale customer research techniques.
Learn more about Simon here: https://www.linkedin.com/in/simon-glass-345b40/