For our third episode of Transform it Forward, Paul sits down with Danielle Brown, Chief Marketing Officer of Points, to uncover the future of D2C marketing. Points is a technology organization dedicated to helping brands enhance and monetize their loyalty currencies and currently serves 60 of the world’s largest brands.

EPISODE NOTES

For our third episode of Transform it Forward, Paul sits down with Danielle Brown, Chief Marketing Officer of Points, to uncover the future of D2C marketing. Points is a technology organization dedicated to helping brands enhance and monetize their loyalty currencies and currently serves 60 of the world’s largest brands. 

Together, the two mention: 

1. Why brands need to consider customer reactions; 
2. How to get travel customers excited again, even when the future is shaky and uncertain; 
3. When to focus on equity vs. equality in partnerships;
4. Why leaders need to trust their teams, especially in volatile markets; 
5. How employee happiness correlates to customer satisfaction.