As companies seek better ROI for their marketing efforts today, more and more brands are turning to quality content as their number one tactic. On this episode of Transform It Forward, Paul sits down with Michael Brenner, CEO at Marketing Insider Group. Michael is a globally-recognized keynote speaker on leadership, culture and marketing, and the author of the bestselling book The Content Formula. As an influencer and thought leader in the marketing space, Michael helps companies attract and win new customers through strategic content that cuts through the clutter in the online world today. During the episode, Paul and Michael discuss what goes into a great piece of content, how it can give your brand a boost, and what changes we’re seeing in the content marketing landscape today.
Learn more about Michael Brenner: https://www.linkedin.com/in/michaelbrenner/