Paul French

Episode 3: Creating Trust In Volatile Markets | Danielle Brown

For our third episode of Transform it Forward, Paul sits down with Danielle Brown, Chief Marketing Officer of Points, to uncover the future of D2C marketing. Points is a technology organization dedicated to helping brands enhance and monetize their loyalty currencies and currently serves 60 of the world’s largest brands. EPISODE NOTES For our third…

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Episode 2: Creating Customer Convenience | Victor Lee

This week on Transform It Forward, Paul is chatting with Victor Lee, the former SVP of Marketing at Hasbro. Victor is a veteran in the customer experience space, having watched the marketing world evolve from the dot com boom to today’s focus on predictive, contextual targeting methods. During their conversation, Victor discusses four major themes: …

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Episode 1: Changing the Employee Experience | Anna Foat

On today’s show, we’re chatting with Anna Foat about digital transformation in the age of COVID-19. Specifically, we discussed Anna’s approach to change communications and how she’s managed to generate buy-in from customers and employees for new initiatives that are introduced at Sunlife Financial.

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